The Trade Desk

What is The Trade Desk?

The Trade Desk is a digital advertising platform that helps automotive brands buy and manage ads across the internet.

Advertisers use our platform to reach the right audiences on websites, streaming TV, mobile apps, and more all in one place. The platform uses data and automation to decide who sees an ad, when it appears, and how to get the best results.

In short, The Trade Desk makes it easier for automotive advertisers to run smarter, more effective digital advertising campaigns at scale.

Who uses The Trade Desk?

Our platform can be utilized by any sector across automotive.

OEMs
Reach in-market shoppers across streaming TV, websites, and apps using real data signals (like people researching SUVs or trucks). That means less wasted spend and more qualified demand for specific models.

Dealer groups & local dealerships
Dealers can target people in their market who are actively shopping for vehicles, then tie campaigns to real outcomes like site visits, leads, and even showroom traffic. It’s a step up from broad local TV or radio.

Agencies managing auto clients
They get one platform to plan, execute, and optimize campaigns across channels. All predicated on transparency into where dollars are going and what’s working.

Features that drive results

Analytics & ROI Tracking
Brand Development & Positioning
Digital Advertising
Lead Generation
Omnichannel Strategy
Targeted Campaigns
Multi-channel
Nurturing
Optimization
Personalization
Segmentation
Triggers
A/B Testing & Adaptation
Audience Targeting
Budget Management
Cross-Channel Distribution
Optimization
Performance Measurement & Reporting

Awards

About The Trade Desk

About the Vendor
The Trade Desk
42 N Chestnut Street, Ventura CA 93001
Founded in 2009

Business Support

Email

Languages
English

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Vendor found in

A/B Testing & AdaptationAnalytics & ROI TrackingAudience TargetingBrand Development & PositioningBudget ManagementCross-Channel DistributionDigital AdvertisingLead GenerationMarketingMarketing AutomationMediaMulti-channelNurturingOmnichannel StrategyOptimizationOptimizationPerformance Measurement & ReportingPersonalizationSegmentationTargeted CampaignsTriggersEnglish
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