S&P Global Mobility - Polk Automotive Solutions

Who uses S&P Global Mobility - Polk Automotive Solutions?

1. Automotive Marketers & Advertisers

Marketers benefit from highly predictive audience segments, real-time attribution tied to actual vehicle transactions, and cross‑channel activation (CTV, digital, social, OOH, direct mail).
These insights help advertisers target in‑market buyers, optimize spend, and measure true business outcomes, including vehicle sales.

2. Automotive OEMs (Manufacturers)

OEMs use Polk data for product planning, sales insights, launch support, competitive intelligence, and full lifecycle understanding of vehicle ownership.
The data spans consideration → purchase → ownership → disposal, helping OEMs better understand customer behavior and market dynamics

3. Automotive Dealer Groups & Individual Dealerships

We enable dealers more personalized outreach, improved ROI, and enhanced customer experience. Dealers benefit from tools like Polk Auto Direct and Polk Data Services to:

Build precise marketing audiences
Activate campaigns on social/direct mail
Track new, used, and competitive sales
Enrich and clean CRM data

4. Advertising Agencies & Media Platforms

Agencies gain access to over 2,000 pre‑built automotive segments and closed‑loop measurement that ties media exposure to real vehicle sales.
Platforms and major media networks leverage Polk data to streamline buying, reduce waste, and improve campaign accuracy.

5. Data & Analytics Partners

Partners such as Nielsen, LiveRamp, TransUnion, and measurement companies use Polk intelligence to enhance audience modeling, outcomes measurement, and attribution.
Integrating Polk data strengthens cross‑screen measurement and exposes deeper consumer behavior insights.

6. Aftermarket & Service Providers

Because Polk data includes service and ownership history across 125M+ U.S. households, aftermarket companies can target owners needing parts, maintenance, or trade‑in.
This helps service providers reach likely buyers at the right stage of the ownership cycle.

Summary: All of these groups benefit from Polk’s unparalleled U.S. vehicle transaction data, predictive audiences, CRM enrichment, and sales‑aligned measurement capabilities.

Polk Automotive Solutions is built to serve:

OEMs
Dealerships & Dealer Groups
Advertising Agencies
Marketers & Media Buyers
Data/Tech Partners
Automotive Aftermarket Providers