SilverBack Advertising is a full‑service advertising agency built around the needs of retail automotive and growth‑minded local businesses, combining deep automotive industry experience with advanced data and programmatic media buying. Founded in 2006, the SilverBack team leverages hundreds of data partners, premium Streaming and programmatic inventory, and leads in platform agnostic media buying to deliver multichannel campaigns that move metal and grow fixed ops profit, not just impressions. With dedicated teams assigned to each client, SilverBack focuses on transparent reporting, hands‑on account management, and custom strategies rather than one‑size‑fits‑all packages.
SilverBack Advertising is an ideal fit for franchised and independent automotive dealerships that want to increase market share, improve ROAS, and unify their digital, OTT/CTV, and traditional media under one accountable partner. Dealer groups and single point dealerships who need a strategic marketing team and media partner—rather than a generic “set‑and‑forget” platform—benefit from SilverBack’s audience‑driven targeting, real‑time optimization, and clear attribution that ties marketing spend to leads and sales. Any auto, marine, or RV dealership looking to navigate the complex world of programmatic media and wants the tools and technology of the largest global advertisers but does not want to invest in the high costs of staff and tech.
About the Vendor
Silverback Advertising
Founded in 2006
Business Support
Languages
English, Spanish
Insurances
Streaming Case StudiesSilverBack Overview
Please select an option below to find out more information about this partner.
Silverback Advertising has an overall rating of 5.0 out of 5 stars based on 3 user reviews on V20 Group Marketplace.
Peter Lavitt
1. Account support (excellent and very willing performance managers)
2. DataFusion OTT (targeted and always on. Get out of buying timeslots and into being in front of your customers!)
3. Spend flexibility (scalable to your budget with multiple tactics in their arsenal)
Reporting. Reporting and the magic dashboard of KPIs is always a growth area for vendors in the vertical, Silverback is no different. Their Gorilla Gauge is getting better all the time, but the dream to see exactly what I find important easily is still a unicorn...
Faith Massey
Silverback Advertising has been a reliable digital partner, providing strategic guidance and solid consistent results. They deliver real value and are easy to work with.
Their expert team is proactive and focused on aligning campaigns with our business goals. They take the time to understand our market through their multiple data tools alongside our team's input to create effective strategies. They provide detailed reporting with clear explanations of performance and a willingness to adjust strategy based on real results.
Nothing comes to mind due to the fact that communication is clear and if there is a problem it is corrected in real time.
Brian Makuch
Silverback does our PMAX, SEM, Programmatic, and social media advertising.
Attentiveness of a small agency with the power of a conglomerate. I've been marketing director at my auto group for 12+ years and have never come across an agency with such in depth knowledge over all types of media. No BS approach. Highly suggest for any dealership.
Nothing I can thinkof. Keep up the good work!
Fetching comparison data…
V20 Group LLC
P.O. Box 10066
Raleigh, NC 27605
Years ago, while I was the Director of Digital Marketing for one of the nation's top Kia dealer groups, I had the opportunity to work with Silverback Advertising and really get a taste of bespoke agency support. Silverback was a different company back then, and two dealer groups later and I have brought them to each. The why is the way they support my needs, while moving the needle on their tech to really help generate traffic and create consumer consideration. With their product stack, they have helped produce traffic which has led to the growth that makes the dollars spent make sense.