Reputation Sensei

Encourage genuine and honest feedback from customers by focusing on their actual experiences and emotions. Avoid scripting or overly directing testimonials, as authenticity is key to building trust with potential customers. Create a process with your sales team in the delivery of the vehicle where they have a conversation around the buying experience first. Ask questions about what they liked best about the experience, what they would tell others about the experience if they were referring someone to the store. Once you’ve warmed them up a bit, ask for a video testimonial. But, don’t ask them to perform. Jump in the video with them and interview them. Simply ask the same questions that you have just asked them so it comes across natural. We encourage specific training on this process as testimonials are extremely valuable tools to use in your marketing to communicate trust. Sensei Marketing helps dealers train their staff on this important function with our service offering.

First make sure that you have additional Google listings for separate department such as Service, Parts and Bodyshop. Make sure these listings are fully optimized with proper categories and have your services listed. Next, feed each listing reviews from customers and respond to these reviews in a timely matter. Last, add photos and Google post on a weekly basis. Sensei Local SEO is a complete managed for you service that takes care of all the dealership’s Google properties.

Customer Experience Training empowers your dealership team with the skills to deliver exceptional customer experiences that drive sales and loyalty. It involves teaching staff how to effectively interact with customers, handle complaints, and create a welcoming atmosphere. This training is crucial as it helps build long-term relationships with customers, increases satisfaction, and boosts your dealership’s reputation.

Our Customer Experience Training is conducted by a live trainer and includes a full-day kickoff session to get your team started. Following the kickoff, we conduct a live full-day training session once a quarter to ensure continuous improvement and reinforcement of the skills learned. This approach ensures your team remains motivated and equipped to provide top-notch customer service.

The initial kickoff training is a full-day event, and subsequent sessions are held once per quarter, each lasting a full day. This ongoing training ensures your team continually develops their customer service skills and stays updated with the latest best practices.

Our Social Media Management service includes creating and curating engaging content, managing your dealership’s social media profiles, responding to customer inquiries and comments, and running targeted ad campaigns. We tailor our approach to the automotive industry to increase your online presence and drive engagement.

Effective Social Media Management can significantly enhance your dealership’s visibility, attract more potential customers, and foster a community of loyal followers. It allows you to engage with customers in real-time, showcase your inventory, and promote special offers and events, ultimately driving more traffic to your dealership.

Local SEO (Search Engine Optimization) is the process of optimizing your dealership’s online presence to attract more business from relevant local searches. It involves optimizing your website, managing online reviews, and ensuring your business is listed accurately across online directories. Local SEO is important because it helps your dealership appear in search results when potential customers in your area are looking for your services.