Proactive Training Solutions

What is Proactive Training Solutions?

Proactive Training Solutions is led by CEO Michael Renaud and Director of Training Susan Gaytan. Both bring decades of real dealership showroom experience, along with a fresh, relatable perspective that connects with today’s car business professional.

While most trainers focus only on driving volume, Michael and Susan teach teams how to drive higher lead conversions through education, simulation, and accountability. The program begins with foundational communication tactics and a time-tested 10-step sales call process. Once reps prove they have mastered the sales call, they advance into concepts such as lead performance KPIs, lead-to-appointment and lead-to-show averages, internet follow-up cadences, video communication, selling from service, and other proactive sources of income and strategies.

Michael and Susan also serve as Proactive’s Certified Trainers and teach the program’s annual Management By Fire class. Management By Fire offers managers and dealership leaders a deep dive into every proactive concept and strategy, along with extensive leadership workshops built around dealership sales.