Lectrium is a Brooklyn-based electric vehicle technology company that helps dealerships educate online shoppers with data-driven interactive tools designed for electric, plug-in hybrid, and hybrid vehicles. The company’s electrified merchandising tools provide accurate, easy-to-understand information on range, charging, fuel efficiency, and long-term savings, giving car shoppers the clarity they need to confidently choose an electrified vehicle.
Trusted by more than 400 dealerships across 38 states in the U.S. and certified by four major global OEMs, Lectrium enables dealers to showcase the full benefits of their electric vehicle, plug-in hybrid, and hybrid models directly on their websites. In 2025, Lectrium powered over 29 million shopper engagements, supported 60,000 EV and PHEV sales, and guided 3.3 million Americans along their electrified journey.
Lectrium’s mission is to be the nation’s leading electrified vehicle sales partner for dealerships, accelerating the shift toward cleaner, electrified transportation.
Automotive Dealerships
Dealerships benefit by turning traditional gas-centric websites into effective sales tools for EVs, hybrids, and PHEVs. Lectrium gives shoppers the real data they want, improving engagement and lead quality while supporting sales conversations.
- Clear education on range, charging, savings and ownership
- Higher engagement, lower bounce rates, better leads
- Easy, data-driven tools for sales and follow-ups
- Seamless integration with top website and feed providers
OEMs
OEMs benefit from accurate, consistent electrified vehicle data and stronger merchandising across their dealer networks. Lectrium helps ensure electrified models are presented clearly and correctly at scale.
- Accurate range, charging, and savings data
- Better resources for dealer marketing and merchandising
- Seamless integrations with leading providers
- Partnerships with Shift Digital and Unite Digital
Digital Marketing Agencies
Agencies benefit from a proven solution that fits directly into OEM digital dealer programs and simplifies dealer rollout. Lectrium supports scale with minimal friction.
- Experience supporting OEM dealer programs
- Smooth implementation and dealer communication
- Dedicated tech and customer success support
About the Vendor
Lectrium
19 Morris Ave, Brooklyn, NY 11205
Business Support
Languages
English, French, Spanish
Insurances
Lectrium-Whitepaper.pdf
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Lectrium was founded in 2021 after studying the world's leading EV market, Norway, and receiving funding from Antler Global. At Lectrium, we innovate to help the American market adopt electrified vehicles faster (Hybrid, PHEV, BEV). Our work with OEMs, Automotive Groups, and individual dealerships keeps us busy, motivated, and excited to keep pushing the boundaries of innovation.
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