fullthrottle.ai®

Unlike generic DSPs that rely on fragmented third-party data and focus on media buys, fullthrottle ai’s Automotive DSP™ connects in-market household audiences with intelligent media activation and measurable outcomes, eliminating complexity and delivering actionable insights tailored to dealership-level marketing.

The DSP uses first-party dealership data — such as CRM and DMS inputs and website behavior — to identify in-market households and segment them by make, model, purchase propensity, and time in market, all without relying on cookies.

Yes. Using AI-driven planning and automation, campaigns can be launched in under five minutes with built-in pacing, bidding, and optimization for national, regional, or local execution.

The Automotive DSP™ centralizes media buying across connected TV (CTV), Free TV, streaming audio, display, online video, direct mail, social, and other channels, allowing unified planning and execution in one platform.

Outcome-based attribution means every media dollar is tied to real dealership outcomes — such as showroom visits, service appointments, or closed sales — using a closed-loop attribution engine that tracks results with household precision and real-time reporting.

The platform is engineered for dealers, dealer groups, OEMs, automotive agencies, and media companies that need precision targeting, omnichannel activation, and transparent performance measurement across all levels of automotive marketing.

Yes. It enables unified planning and execution across Tier I, Tier II, and Tier III campaigns with consistent messaging and access to curated inventory partners through the Auto Media Marketplace.

Absolutely. With direct access to over 350 premium publisher integrations and tools for local-first automation with national-scale reach, the DSP can scale campaigns from local dealership-level activations to broader regional or enterprise-level strategies.