Clarivoy

Clarivoy connects dealership marketing activity to actual vehicle sales, not just clicks or leads. We show dealers which channels, marketplaces, campaigns, and touchpoints influence buyers before they purchase, giving a clearer picture of true marketing performance and ROI.

Multi-Touch Sales Attribution (MTSA) is Clarivoy’s core methodology for measuring how multiple marketing interactions contribute to a sale. Instead of giving all credit to the last click or lead, MTSA distributes credit across every meaningful touchpoint a buyer encounters on their journey to purchase.

Identity Resolution (IDR) is the process of connecting anonymous online activity to a real buyer. Clarivoy uses deterministic identity resolution to unify devices, browsers, and interactions—allowing dealers to see how online shopping behavior ties back to an offline vehicle sale.

Clarivoy integrates with dealership systems such as DMS, CRM, websites, and approved marketing platforms. We observe buyer behavior across touchpoints, resolve identities, and apply attribution models that show how marketing influenced each sale—delivered through clear, dealer-friendly reporting.

Dealers use Clarivoy to:

Identify which marketing spend is truly driving sales

Optimize budgets with greater confidence

Evaluate vendors through an unbiased, third-party lens

Reduce waste caused by incomplete or misleading attribution models

The result is better decisions, not more dashboards.

Clarivoy is independent, sales-focused, and deterministic. We measure vehicle sales—not just traffic or leads, and we are not tied to any media vendor or marketplace. This allows dealers to trust the data as an objective source of truth.

Getting started typically involves a brief onboarding process to connect required data sources and align on measurement goals. Once live, Clarivoy begins observing buyer journeys and delivering actionable insights without requiring changes to existing marketing operations.