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Proactive Training Solutions is led by CEO Michael Renaud and Director of Training Susan Gaytan. Both bring decades of real dealership showroom experience, along with a fresh, relatable perspective that connects with today’s car business professional.

While most trainers focus only on driving volume, Michael and Susan teach teams how to drive higher lead conversions through education, simulation, and accountability. The program begins with foundational communication tactics and a time-tested 10-step sales call process. Once reps prove they have mastered the sales call, they advance into concepts such as lead performance KPIs, lead-to-appointment and lead-to-show averages, internet follow-up cadences, video communication, selling from service, and other proactive sources of income and strategies.

Michael and Susan also serve as Proactive’s Certified Trainers and teach the program’s annual Management By Fire class. Management By Fire offers managers and dealership leaders a deep dive into every proactive concept and strategy, along with extensive leadership workshops built around dealership sales.

It all started with a tire shop

A few years back, Eric (Co-Founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy customers, but only a handful of angry ones were leaving reviews. So we built a product that made getting more reviews as easy as sending a text.

As we set out to solve the same problem for local businesses everywhere, we realized that messaging with customers wasn’t just the better way to get reviews—it’s the better way to do business. We’ve since built a multi-product platform that’s modernizing the way local business gets done.

Car Guy Coffee is a media and consulting platform dedicated to educating, encouraging, and empowering automotive professionals across the industry.

Founded by industry leaders Lou Ramirez and Fred Lennartz, Car Guy Coffee began as a podcast and quickly grew into a movement focused on helping dealers, sales professionals, and industry partners grow both personally and professionally. Through authentic conversations, industry insights, and practical strategies, Car Guy Coffee highlights the people, ideas, and solutions shaping the future of automotive.

At its core, Car Guy Coffee believes that great culture, leadership, and mindset drive great results. Our content and training are designed to inspire professionals to think differently, improve their processes, and become true Solutionaries in their dealerships and businesses.

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What We Offer

🎙 Industry Media & Podcasts
The Car Guy Coffee Podcast and our live shows feature conversations with top leaders, innovators, and professionals in automotive. These discussions bring real-world insights, leadership lessons, and actionable strategies to the community.

🎤 Live Shows & Event Coverage
From major industry conferences to dealership events, we create engaging live shows and media coverage that spotlight the people and ideas moving automotive forward.

📈 Consulting & Training
Through our Certified Solutionaries program, we work directly with dealerships and automotive organizations to improve sales culture, leadership development, communication, and performance.

🎥 Content Creation & Industry Promotion
We partner with dealers, vendors, and industry organizations to create authentic media that shares their story, highlights their innovation, and connects them with the automotive community.

🤝 Industry Partnerships
Car Guy Coffee collaborates with forward-thinking companies to bring valuable conversations, tools, and solutions to automotive professionals everywhere.

Siro is the conversational intelligence engine that powers better in-person customer interactions and all of the results they yield: increases sales, improved customer satisfaction, and proven compliance.

Proguard Automotive is a third-generation, family-owned business that has served the automotive industry for over 70 years. Leveraging our experience as dealers, we turn real-world challenges into innovative products and solutions that can be adapted to meet the unique needs of every dealership. We are committed to being Ahead of the Unexpected by studying trends and analytics to uncover new opportunities to help our dealers. Reputation is everything in our business, and we strive to provide excellent claim resolution and industry-leading service to every customer. Our goal is to deliver on our word every time, which we achieve through transparency, accessibility, and flexibility.

The Trade Desk is a digital advertising platform that helps automotive brands buy and manage ads across the internet.

Advertisers use our platform to reach the right audiences on websites, streaming TV, mobile apps, and more all in one place. The platform uses data and automation to decide who sees an ad, when it appears, and how to get the best results.

In short, The Trade Desk makes it easier for automotive advertisers to run smarter, more effective digital advertising campaigns at scale.

Our mission, “To Cultivate Relationships that Connect People and Brands,” guides everything we do. We intentionally refer to our clients as partners because our success is directly tied to theirs. We focus on delivering consistent WOW moments through proactive communication, accountability, and a hands-on approach that mirrors the urgency and mindset of an in-house team. We do not simply execute campaigns; we immerse ourselves in dealership culture, align closely with sales objectives, and act as a fully integrated extension of the store.

Vicimus is an automotive technology and dealership growth company focused on helping dealers connect the dots between marketing, sales, service, retention, and customer communication.

Unlike vendors that specialize in only one piece of the dealership ecosystem, Vicimus delivers an integrated platform designed to improve customer engagement, increase retention, drive fixed ops revenue, and create more value from the dealership’s existing database. Our solutions include lifecycle marketing, AI-powered communication, Meta inventory advertising, dealer websites, business intelligence, and finance process optimization.

What sets Vicimus apart is the combination of proprietary technology and real automotive expertise. Our team includes dealership operators, marketers, and performance specialists who work directly with dealers to optimize strategy, execution, and measurable results. We believe technology should enhance the dealership experience, not replace the people behind it.

Ultimately, Vicimus helps dealerships operate smarter, communicate better, and grow more profitably through connected technology, hands-on partnership, and data driven execution.

JATO is the world’s leading supplier of automotive intelligence, trusted by retailers across the globe to turn complex vehicle data into confident decisions. With more than 800 automotive experts worldwide, we deliver the clarity retailers need to compete, grow, and adapt in a rapidly evolving market.
JATO powers the data ecosystem for retailers, big tech & solution providers with integrated, borderless and dynamic vehicle specifications across 55+ markets globally. Our intelligence connects the entire retail journey from stock sourcing and pricing to product positioning and customer engagement.
By combining deep market expertise with unparalleled global coverage, JATO enables retailers to understand every vehicle, compare like-for-like across markets, and respond faster to changing consumer demand.

AutoFi: The Sales Momentum Company

While it is true that technology has already transformed the retail automotive industry, it’s not even close to how good it can be.

Selling cars is a complex retail challenge like no other. And most technologies either ignore that complexity or add to it. AutoFi is building a better way. A way that focuses on building the one thing every successful shopping experience, deal finalization, and customer relationship needs: Sales Momentum.

We do this through the AutoFi Sales platform, a suite of technology designed to drive sales momentum for automotive dealerships. It translates the unique complexities of automotive selling into a trusted, customer-centric experience and more efficient sales processes — all while maintaining dealer control to ensure profitable outcomes.

Currently, two products run on the platform: AutoFi Showroom & AutoFi Digital Retailing. We are always innovating,
and new products are on the horizon.

Foureyes unifies customer and inventory data across every system a dealership runs, then uses AI to help you use it wherever and however you want — automated follow-up, consent management, or pushing to data warehouses. Built for automotive retail today, and wherever it's going next.

Senti FI is a Variable and Fixed OPS Platform built specifically for automotive dealerships to recover lost revenue, improve service retention, and extend the customer relationship beyond delivery. It addresses one of the largest gaps in retail automotive today: what happens after a customer leaves the dealership.

As third-party companies capture protection sales and service loyalty post-sale, Senti FI gives dealerships the technology to stay connected, educate customers, and convert missed opportunities into measurable profit—without changing how vehicles are sold.

Senti FI identifies customers who declined finance products at delivery and re-engages them through intelligent, automated follow-up. Dealers recover incremental F&I revenue from VSCs, GAP, maintenance, and ancillary products that would otherwise be lost.

Using deep personalization and lifecycle intelligence, Senti FI delivers timely, relevant email and SMS campaigns across - Sales, Service, and F&I. Messaging adapts to vehicle ownership stage, mileage, warranty status, and customer behavior—educating without pressure.

Senti FI bridges the gap between Finance and Fixed Ops by keeping protected customers connected to the dealership. This increases service return visits, repair order frequency, and long-term customer value while reducing third-party defection.

Dealers gain clear visibility into declined opportunities, recovered sales, incremental gross, service retention lift, and customer engagement—all in one dashboard. Every dollar recovered and every customer retained is measurable and attributable.

Senti FI integrates directly into the dealership’s existing tools, pulling data from core automotive systems to activate customers without disrupting workflow or adding staff.

Customer relationship should not end at delivery. Senti FI ensures that our dealer partners stay connected with their customers through the entirety of vehicle ownership.

The Only Referral System Built for Dealerships
Close More Deals Faster. Lower Cost Per Unit Sold.

Most dealership sales come from internet leads, ups, and walk-in traffic. That means salespeople are selling to strangers who do not know them or trust them. Every deal starts at zero trust, takes longer to close, and limits the number of units each salesperson can sell per month.

Referrals mean salespeople are talking to people who already like them and trust them. These people see the salesperson as the expert.

Blabber helps salespeople get more referrals from customers and the people they know. It turns relationships into a consistent, predictable referral pipeline.

This changes how deals happen:
— Deals close faster at a lower cost per unit sold
— Deals close at a higher rate than internet leads
— Each salesperson sells more units
— Less reliance on third-party lead providers

Because in sales, it’s not who you know. It’s who knows you and trusts you. Blabber helps salespeople become known and trusted by more people.

Mudd Advertising is a data-driven advertising and technology company that builds, manages, and activates audiences across all major media channels.

We don’t buy pre-packaged audiences—we create them using continuously refreshed consumer data and persistent identity resolution. That allows us to plan and execute television, digital, audio, and direct mail campaigns from a single audience strategy, with consistent measurement and accountability.

In short, Mudd connects data, media, and execution to deliver measurable growth—not disconnected campaigns.

At CallRevu, our mission is to empower automotive dealerships with innovative, strategically designed communication solutions. From our cutting-edge phone system to seamless data integration and advanced training tools, we deliver the precision and insights needed to drive success in the competitive automotive landscape.

Our solutions are built to adapt to your dealership’s unique needs, ensuring every interaction is optimized for maximum impact. Whether it’s capturing critical call data, providing actionable analytics, or delivering immersive training through AI-driven platforms, we help you stay ahead of the competition. With CallRevu, you can streamline communication, enhance customer experiences, and make data-driven decisions that accelerate growth and strengthen your dealership’s market position.

The source of truth for auto data and insights. Delivering best-in-class intelligence, insights and products that empower marketers to connect more effectively with their customers. Polk Automotive Solutions part of S&P Global Mobility provides data, audiences, measurement, and intelligence built on decades of U.S. vehicle transaction, OEM, and financial data and history. Multiple sectors across the automotive and advertising ecosystem rely on these solutions.

The connectivity toolkit for the automotive industry. AutoUnify provides a single integration point for AI agents and applications.

AI-Commerce:
Our platform provides live two-way connectivity between your application and ChatGPT, Gemini, and other advanced AI agents.
 
- Instantly make your brand shoppable in AI Search.
- Generate high-quality sales and service leads for dealers.
- Purpose-built for the automotive industry.
- Fraud detection and guardrails for agentic AI-Commerce.
- Faster go-to-market AI-Commerce.

Unified API:
We make it fast and easy for solution providers to integrate once and achieve live two-way communication across multiple systems. No more juggling fragmented APIs.
 
- Accelerate development and get to market faster by building to a single unified API.
- Grow your market share by supporting additional systems.
- Refocus your engineering team from APIs to innovation and your product roadmap.
- Improve operational efficiency by eliminating the need to maintain multiple APIs and manage ongoing version changes.

COOPABLE exists to ensure that co-op is used efficiently, effectively, and ethically. We are the only company in automotive that specializes in the optimization and utilization of co-op for dealerships, ensuring that you can use your co-op the way that you want to, not the way that you have to.