OTT

SilverBack Advertising is a full‑service advertising agency built around the needs of retail automotive and growth‑minded local businesses, combining deep automotive industry experience with advanced data and programmatic media buying. Founded in 2006, the SilverBack team leverages hundreds of data partners, premium Streaming and programmatic inventory, and leads in platform agnostic media buying to deliver multichannel campaigns that move metal and grow fixed ops profit, not just impressions. With dedicated teams assigned to each client, SilverBack focuses on transparent reporting, hands‑on account management, and custom strategies rather than one‑size‑fits‑all packages.

Born from a need for growing companies to predictably scale new customer acquisition with sophisticated, modern, streaming media strategies that connect the fragmented customer journey and measurable brand impact, from first impression to last click.

We're a streaming advertising company built exclusively for retail automotive, focused on driving measurable dealership market share growth. By applying millions of attributed dealership conversion data points to modeled planning and execution, we help dealerships connect with in-market car buyers across Connected TV and Digital Audio. That approach has driven an average 21.8% increase in local market share for dealerships using our streaming campaigns.

Maven, our streaming analytics platform, brings strategy and measurement together. It uses each dealership’s sales data and historical execution models to inform smarter campaign planning, then provides clear visibility into performance, market dynamics, and competitive activity—so dealerships and agencies can see not just how a campaign ran, but how it influenced the market.

We create car dealer commercials that help you win customers now AND build your brand for the future.

Using our exclusive Advertising Focus System, we write and produce high-quality video advertising which meets car shoppers where they are in the buying cycle and in the media they consume:

- TV commercials for broadcast, cable, and streaming
- Video pre-roll & YouTube
- Social media video advertising on Facebook, Instagram, TikTok, YouTube Shorts, etc.
- Videos for your home page, landing pages, and VDPs
- Broadcast radio advertising & streaming radio ads

Automotive advertising is constantly changing. You need an experienced creative and video partner who can run as fast as you (or even faster). We have the people, processes, and production power to create video ads at scale, at a moment’s notice.

The Moran Group is built for dealerships that think long-term, move fast, and expect continuous improvement from their partners.

For more than 40 years, we’ve helped high-performing automotive dealerships grow sales, service, and market leadership by consistently bringing new ideas, new strategies, and new opportunities well beyond onboarding or a pitch.

Dealers work with dedicated Account Directors and Strategists who stay with them for years, creating deep business understanding, faster execution, and stronger results over time. That continuity allows us to operate as a true extension of our clients’ leadership teams rather than a rotating vendor relationship.

We connect advertising directly to real business performance by tying campaigns to vehicle sales, service RO growth, and lead quality. Using advanced identity resolution, AI-powered optimization, and full-funnel media execution across Search, Social, Video, OTT, Programmatic, Traditional Media, Direct Mail, Creative, and Analytics, we help dealers consistently outperform their markets.

Many of our dealership partners have chosen to stay with us for decades, reflecting trust, results, and a shared commitment to continuous growth.