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The Omnichannel Advantage: Why Every Marketing Channel Matters

Subi Ghosh September 8, 2026 No Comments

This piece explores what an omnichannel strategy really means, how it compares to the multi-channel approach dealerships have used for decades, and why connecting channels (rather than simply adding more…

The Conquest Myth: Stop Chasing Everyone – Focus on Buyers Who Matter

Shane Reed September 3, 2026 No Comments

Most dealerships say they want to conquest more, but too often their strategy is built on flawed assumptions. Reaching more people doesn't create more buyers. In reality, the most effective…

Why More Marketing Data Isn’t Solving Your Biggest Problem

Mike Morgan September 1, 2026 No Comments

More marketing data doesn't automatically lead to better decisions. As AI becomes central to automotive marketing, success depends on connected, high-quality customer data.

Is GEO Snake Oil? What Nearly Two Million AI Prompts Told Us

Emily Usher August 27, 2026 No Comments

We've heard it all about GEO: It’s snake oil, it’s SEO with a new acronym and higher price tag, it's too early to measure, and that nobody is buying a…

AI Tools and Skills for Dealerships with Examples (MCP, GEO, Voice, Agents)

Camila Notaro August 25, 2026 No Comments

Software ate the world, now AI is eating software, and car dealerships are benefitting. Peter Barba from Lectrium maps the shift: from AI follow-up, Voice AI, and GEO to MCP-connected…

FTC Compliance in 2026: Why Manual Processes Are No Longer Enough

Subi Ghosh August 20, 2026 No Comments

The regulatory spotlight on automotive advertising has grown brighter & dealerships across the country are feeling the shift. Pricing disclosures, OEM incentives & digital advertising rules change on a near-constant…

From Interest to Purchase: How Dealerships Can Capture EV Demand

Hannah Lifson August 19, 2026 No Comments

EV buyers take a longer, research-driven path to purchase. Dealerships can win by using customer data to identify intent, delivering consistent messaging across channels, staying agile with market insights, and…

The Fraud Schemes Hitting Vehicle Transport Right Now

Dana Randazzo August 12, 2026 No Comments

A dealer-facing breakdown of vehicle transport fraud (ghost carriers, double brokering, payment fraud), why it succeeds at the releasing location, and the three fixes: verify DOT/VIN/driver ID at pickup, confirm…

Google Marketing Live 2026: What Every Auto Dealer Needs to Know

Shane Stender August 11, 2026 No Comments

Google held its annual Google Marketing Live, unveiling a fundamental shift in how digital advertising for auto dealers will work. The central theme: Gemini AI is now the engine behind…

Stop Treating Every Shopper the Same: Aligning Inventory Marketing to the Buyer’s Journey

Jameson Frere August 6, 2026 No Comments

Dealerships should avoid one-size-fits-all marketing. Effective strategies align with the buyer's journey: Awareness, Consideration, and Conversion. Delivering the right message at the right time increases relevance to sell more vehicles.

The Modern Dealership Blueprint for Smarter Growth

Hannah Lifson August 4, 2026 No Comments

Dealership growth starts with a connected strategy. By combining clean data, market insights, targeted activation, and AI-powered engagement, dealerships can deliver personalized experiences, improve marketing performance, strengthen customer relationships, and…

Are You Doing What’s Best With Your Co-Op Dollars, or Are You Doing What’s Easiest?

Mark Baruth July 30, 2026 No Comments

Most dealers resort to turnkey solutions for their co-op marketing spends, but those programs are wasteful and loaded down with intermediary fees. There's a better way to spend your money…

The Dealer Data Playbook: CDP’s, AI and Smarter Customer Marketing

Tori Bennett July 29, 2026 No Comments

Dealerships have plenty of tech, but data is scattered and often wrong—one store found 48% of its DMS data was incorrect. V20 Voices explores why clean, owned customer data (not…

What a Vehicle Really Costs to Land: The Five Layers Hidden Inside a Transport Quote

Dana Randazzo July 24, 2026 No Comments

A broker quotes $850 to move a vehicle. But by the time it's on your lot, the true cost is higher. Broker margin, floor plan interest, auction storage, manager time,…

Not All Streaming Is Created Equal: How Premium Streaming TV Drives Real Marketing Results

Shane Stender July 23, 2026 No Comments

Premium CTV advertising drives real ROI, but only if you understand the difference between premium publishers, vMVPDs, and FAST channels and how this emerging system is evolving.

The Omnichannel Advantage: Why Every Marketing Channel Matters

The Conquest Myth: Stop Chasing Everyone – Focus on Buyers Who Matter

Why More Marketing Data Isn’t Solving Your Biggest Problem

Is GEO Snake Oil? What Nearly Two Million AI Prompts Told Us

AI Tools and Skills for Dealerships with Examples (MCP, GEO, Voice, Agents)

FTC Compliance in 2026: Why Manual Processes Are No Longer Enough

From Interest to Purchase: How Dealerships Can Capture EV Demand

The Fraud Schemes Hitting Vehicle Transport Right Now

Google Marketing Live 2026: What Every Auto Dealer Needs to Know

Stop Treating Every Shopper the Same: Aligning Inventory Marketing to the Buyer’s Journey

The Modern Dealership Blueprint for Smarter Growth

Are You Doing What’s Best With Your Co-Op Dollars, or Are You Doing What’s Easiest?

The Dealer Data Playbook: CDP’s, AI and Smarter Customer Marketing

What a Vehicle Really Costs to Land: The Five Layers Hidden Inside a Transport Quote

Not All Streaming Is Created Equal: How Premium Streaming TV Drives Real Marketing Results

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